Paper Rose has acquired the intellectual property rights of The Art Group (greetings card) brand, together with the stock and certain other assets for an undisclosed sum. Contracts have been exchanged and completion of the transaction will take place at the end of September.
The Art Group (Greeting Cards) Ltd was established in July 2010 by Martin Nevin, the owner and Managing Director of Is It Art Ltd, as a basis for stabilising the business and returning it to financial health. The acquisition by Paper Rose, a subsidiary of Simon Elvin, is a continuation of the development of the business.
Commenting on the acquisition Jayne Myers, managing director of Paper Rose, said: "The Art Group greeting card brand is long established and well respected. It is wonderfully complimentary with the brand and product ranges of Paper Rose, and we will continue to invest in best selling product based on the sources historically used by The Art Group."
Martin Nevin, Managing Director of Is It Art, said: "Under Is It Art and Pyramid's joint ownership of The Art Group (greeting cards) Ltd. we have returned sales, operations and publishing functions once again to a great brand. The opportunity with Paper Rose is right for The Art Group (Greetings) next stage of growth, maximising its long term potential and protecting income for our artist roster."
The sales and distribution of The Art Group product ranges to independent retailers in the UK will continue to be managed through Is It Art Ltd on behalf of Paper Rose. Whilst Paper Rose will assume sales & publishing functions to all other UK and International greetings card markets.
The wall art side of the business has seen a steady growth in sales, through many new accounts over the last year and will continue to operate as normal through Pyramid International, which continues to maintain full ownership of The Art Group wall art business and this will remain to operate separately from their sales office in Leicester.
All further independent Art group greetings card sales inquiries should be directed to Is It Art Ltd:
T: 01926 747934
All National Account and International Art group greetings card sales inquiries should be directed to
T:+44 (0)115 986 0115
© Copyright 2011 Pyramid International.
Pyramid International is the trading name of Pyramid Posters Limited, Unit A, Bruce Way, Whetstone, Leicester, LE8 6HP, United Kingdom, Company Registration No. 2743258. Registered in England and Wales. Registered office as above.