In 1977 the movie Star Wars: Episode IV - A New Hope started what has become arguably the most popular science-fiction franchise ever created. George Lucas’ tale of Luke Skywalker’s adventures discovering the truth about his past while battling the forces of the Empire and the sinister Darth Vader re-popularised science-fiction cinema and effectively created the movie merchandising industry as we recognise it today. Seven films later and under the Disney banner, the popularity of Star Wars remains an unstoppable force and is one of the cornerstones of contemporary fan culture. The release of Episode VII: The Force Awakens at the end of 2015 heralded the birth of a new chapter in Star Wars interest which shows no signs of slowing.
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